Curriculum Workshop

Marketing, Management, Entrepreneurship, and Business Administration

Business Administration: Marketing

A new model for business and marketing education

Things change. New priorities demand new approaches in education generally and Career-Tech programs specifically. Educators preparing future business managers must respond to contemporary education issues, to changes in the job market, and to balancing the needs of both the business community and future business professionals. Existing, traditional models must be revised, strengthened, and updated to better reflect the needs of all students, all career opportunities.

This workshop introduces the early stages of a new curriculum model for business and marketing programs—a model that is:

1. Aligned with college business administration models,

2. Responsive to contemporary issues,

3. Designed to build a benchmark curriculum for all business students,

4. Sensitive to existing marketing/business programs,

5. Positioned to provide strong support for both the college-bound and career-bound high school students, and

Designed for easy articulation from high school to college.

What you’ll learn

This mini-workshop is designed to help participants begin the process of repositioning business and marketing education within the context of a college-like business administration model:

• You’ll learn what business has said matters most in terms of helping all business students get a leg up on their future business careers.

• Facilitators will review the new Career Clusters initiative and discuss its likely impact on Career-Tech generally, and business/marketing specifically. 

• We’ll share ideas among participants and identify “next steps” for beginning the change process in your school.

• And, we’ll review elements of a new program model, the hSchool of Business™, designed to address specifically the college-bound student (of whom 35% will major in business).

Finally, we’ll add an optional bonus session for teachers interested in learning more about the specific teaching and learning tools developed by the not-for-profit MarkED/Career Paths curriculum research center. As time permits at the end of the workshop, we’ll look at:

• New series of LAP modules (including the new Lead! series of Quick Study LAP modules),

• Version 2.0 of the very popular ProTech: CompuTest software,

• Course guides (e.g., sports/event marketing and management, entrepreneurship, leadership)

• Various promotional materials targeted at relevant audiences (e.g., administration, business community, students, parents, guidance),

• and more.

NOTE: Most workshops will include hands-on working sessions to ensure that participants take away specific, useful ideas and plans for use in their own courses and programs.

Who should attend?

If you are interested in helping build a stronger, more effective model for business and marketing curricula in your school, this workshop will provide a terrific starting point.  We highly recommend participation for:

• Curriculum specialists

• Supervisors

• C-T administrators

• ALL high school business teachers

• ALL high school marketing teachers

Registration and Fees

To register, please submit purchase order or prepayment to MarkED, PO Box 12279, Columbus, OH, 43212 or call 800.448.0398 x0.

Registration fees include breaks and conference materials. Fees listed below are for 30-day advance registration. Lower fees available for earlier registration.

REFUNDS: $35 cancellation fee after registration is submitted. NO refunds for cancellations fewer than 10 days prior to first day of workshop. Substitutions any time.

About MarkED/Career Paths

MarkED is a not-for profit curriculum research center based in Columbus, Ohio. Its mission focuses on the development of curriculum and instructional materials for business and economic education, including marketing, management, entrepreneurship, and business administration. The center is funded in part and managed by a consortium of 43 state education departments. Additional information is available at www.Mark-ED.org.

Agenda: (Please follow the links below for agenda details specific to each site.)

• The weather in Washington: Political and education reform context relative to business and marketing education

• From the top: State Directors’ Career Cluster initiative for program and curriculum design

• The new model: National business administration curriculum (Career Cluster) model

• So what? Implications for local business courses of study

• Next step back home: Building courses and programs for local students

• Documenting value: Proof of learning and certification of core business and marketing skills

• Building support: Positioning and marketing programs increase demand and administrative support

• Special resources: Tools for teaching (optional bonus session featuring competency-based materials developed by MarkED/Career Paths)

Workshop sites and dates:

Watch for additional locations throughout the year. Announcements will be made via e-blast and postings to this web site. Please follow the links below for exact times, agenda, fee schedule and other details.

Kalamazoo, MI  National Standards Workshop
May 18 – Friday, May 19

Watch for additional workshop sites to be announced this winter!