NATIONAL STANDARDS 2005
MARKETING CORE
CROSSWALK
Textbook Information
Burrow, J.L. (2006). Marketing (2nd ed.) Mason, OH: Thomson South-Western.
Clark, B., Sobel, J., & Basteri, C.G. (2006). Marketing dynamics. Tinley Park, IL: The Goodheart-Wilcox Company, Inc.
Farese, L.S., Kimbrell, G., & Woloszyk, C.A. (2006). Marketing essentials (3rd ed.). Woodland Hills, CA: Glencoe/McGraw-Hill.
INSTRUCTIONAL AREA: DISTRIBUTION
Performance Element
Acquire foundational knowledge of distribution to understand its role in marketing.
|
Performance Indicator |
Number |
Level |
LAP # |
Marketing Dynamics Page # |
Marketing Essentials Page # |
Marketing Page # |
|
Explain the nature and scope of distribution |
DS:001 |
CS |
DS 1 |
335-337, 352, 354-355 |
444, 464-465 |
342-344 |
|
Explain the relationship between customer service and distribution |
DS:029 |
CS |
|
N/A |
N/A |
343 |
|
Explain the nature of channels of distribution |
DS:055 |
CS |
MB 3 |
322-330, 336 |
444-453, 466 |
347-353 |
|
Describe the use of technology in the distribution function |
DS:054 |
CS |
|
N/A |
446, 456, 469, 474 |
345, 363 |
|
Explain legal considerations in distribution |
DS:058 |
SP |
|
N/A |
131, 456-457 |
N/A |
|
Describe ethical considerations in distribution |
DS:059 |
SP |
|
N/A |
456-457 |
N/A |
Performance Element
Manage distribution activities to minimize costs and to determine distribution strategies.
|
Performance Indicator |
Number |
Level |
LAP # |
Marketing Dynamics Page # |
Marketing Essentials Page # |
Marketing Page # |
|
Coordinate distribution with other marketing activities |
DS:048 |
SP |
|
N/A |
452-453 |
343-344, 349-350 |
|
Explain the nature of channel-member relationships |
DS:049 |
SP |
|
N/A |
450-453 |
N/A |
|
Explain the nature of channel strategies |
DS:028 |
MN |
|
N/A |
455-457 |
351-352 |
|
Select channels of distribution |
DS:050 |
MN |
|
N/A |
452-453 |
352-353 |
|
Evaluate channel members |
DS:051 |
MN |
|
N/A |
N/A |
N/A |
INSTRUCTIONAL AREA: MARKETING-INFORMATION MANAGEMENT
Performance Element
Acquire foundational knowledge of marketing-information management to understand its nature and scope.
|
Performance Indicator |
Number |
Level |
LAP # |
Marketing Dynamics Page # |
Marketing Essentials Page # |
Marketing Page # |
|
Describe the need for marketing information |
IM:012 |
CS |
|
235 |
592-594 |
114-116 |
|
Assess marketing information needs |
IM:182 |
MN |
|
N/A |
N/A |
N/A |
|
Explain the nature and scope of the marketing-information management function |
IM:001 |
SP |
IM 2 |
236-245 |
592-594 |
124 |
|
Develop marketing-information management System |
IM:163 |
MN |
|
N/A |
N/A |
124-127 |
|
Explain the role of ethics in marketing-information management |
IM:025 |
SP |
|
N/A |
594 |
N/A |
|
Describe the use of technology in the marketing-information management function |
IM:183 |
SP |
|
238, 240-242 |
615 |
115 |
Performance Element
Collect marketing information to ensure accuracy and adequacy of data for decision making.
|
Performance Indicator |
Number |
Level |
LAP # |
Marketing Dynamics Page # |
Marketing Essentials Page # |
Marketing Page # |
|
Identify information monitored for marketing decision making |
IM:184 |
SP |
|
N/A |
612-616 |
116-123 |
|
Explain the nature of marketing research in a marketing-information management system |
IM:010 |
SP |
IM 5 |
N/A |
592-593, 596-602 |
124 |
Performance Element
Process marketing information to test hypotheses and/or to resolve issues.
|
Performance Indicator |
Number |
Level |
LAP # |
Marketing Dynamics Page # |
Marketing Essentials Page # |
Marketing Page # |
|
Describe techniques for processing marketing information |
IM:062 |
SP |
|
N/A |
611-616 |
128-130 |
|
Interpret descriptive statistics for marketing decision making |
IM:191 |
SP |
|
N/A |
616 |
N/A |
Performance Element
Employ marketing information to plan marketing activities.
|
Performance Indicator |
Number |
Level |
LAP # |
Marketing Dynamics Page # |
Marketing Essentials Page # |
Marketing Page # |
|
Explain the concept of marketing strategies |
IM:194 |
CS |
IM 7 |
20-26, 61, 183, 184-185, 259, 317, 329 |
16, 19, 27, 35 |
91, 220, 239-240 |
|
Identify considerations in implementing international marketing strategies |
IM:195 |
MN |
|
N/A |
16, 87-89 |
497-499 |
|
Explain the concept of market and market identification |
IM:196 |
CS |
IM 9 |
58-61,172-174, 183-190, 193-201, 216-217 |
37-41 |
114-115, 220-222 |
|
Identify market segments |
IM:239 |
MN |
|
193-194, 216-217 |
37-41 |
166-168 |
|
Select target market |
IM:160 |
MN |
|
N/A |
38-39 |
223 |
|
Explain the nature of market planning |
IM:238 |
SP |
|
20, 24-25 |
28-32 |
238-239 |
|
Explain the nature of marketing plans |
IM:197 |
SP |
|
N/A |
32-34 |
239-243, 245 |
|
Explain the role of situational analysis in the marketing-planning process |
IM:140 |
SP |
|
N/A |
35 |
N/A |
|
Conduct market analysis |
IM:240 |
MN |
|
N/A |
37-41 |
244-247 |
|
Conduct SWOT analysis for use in marketing planning process |
IM:141 |
MN |
IM 8 |
N/A |
26-32 |
244 |
|
Assess global trends and opportunities |
IM:244 |
MN |
|
N/A |
84-87 |
N/A |
|
Conduct competitive analysis |
IM:241 |
MN |
|
N/A |
29-30, 742-743 |
246 |
|
Explain the nature of sales forecasts |
IM:003 |
SP |
IM 3 |
N/A |
35, 599-600 |
538-539 |
|
Set marketing goals and objectives |
IM:242 |
MN |
|
N/A |
N/A |
542 |
|
Set a marketing budget |
IM:243 |
MN |