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More Than a Game:

Sport/Event Marketing Curriculum Guide

A curriculum guide for the first year of a two-year course of study in sport/event marketing. It contains both core marketing and industry-specific content. The guide provides an instructional sequence, instructional objectives, sample activities, and resources. ©2005. Length: 160. Recommended: HS.

Hard copy: MSC-03-006-W...$59.00 (Member: $49.00)

CD version: MSC-04-005-W...$49.00 (Member: $39.00)