Introducing MarkED
Marketing Education Resource Center
Established in 1971, the Marketing Education Resource Center
(MarkED) is a non-profit (501(c)3) organization incorporated in the state of
Ohio. MarkED is organized as a consortium of 40 state education departments and
other organizations.
The mission of the Marketing Education Resource Center
is to support education for and about marketing.
| Goals: | I. Curriculum Development: to develop, disseminate, and evaluate marketing and marketing-related curricula. |
| . | |
| II. Professional Development: to develop, deliver, and evaluate professional activities for those involved in education related to marketing. | |
| . | |
| III. Advocacy of Marketing Education: to communicate data and relevant information regarding the value of Marketing Education to students. |
Premises: The mission and goals are achieved, in part, through:
Specialized Services: Occupational analysis, Facilitation of
business partnerships (specific to curriculum and instruction), Professional
development (workshops, presentations, etc.), Custom curriculum design,
including instructional materials and strategies, Consulting specific to
competency-based curriculum and instruction and supporting classroom strategies.
MarkED staff include research and development, marketing/customer service, operations, and production personnel. Annual budget is approximately 1.5 million dollars. Revenue sources include membership fees (10%), contracted R&D services
(10 - 20%), and sales of instructional materials (70 - 80%) on a cost-recovery basis.
Directors are elected in June to three-year terms commencing July 1. Sitting Directors are eligible for re-election. Current members:
# Marie Burbach, Supervisor, State Education Department, WI
Jim Craven, Instructor, Local High School, SC
* Ken Smith, Section Chief, State Education Department, NC
Margaret Kirby, Supervisor, State Education Department, VA (Appointed Fall,
2004)
Tom Applegate, Executive Dean, Austin Community College, TX
+ Barbara Beadle, Supervisor, State Education Department, IN
Linda Smith, Supervisor, State Education Department, GA
*Chair
+Secretary-Treasurer
#Vice-Chair
Senior Staff
Mary Carlisi, Production Manager
James Gleason, Ph.D., President
Carmel Martin, Projects/Customer Service Manager
Beth Osteen, VP R&D
Marketing Education Resource Center
(dba MarkED and Career Paths)
1375 King Avenue
PO 12279
Columbus, OH 43212
ph: 614.486.6708
fx: 614.486.1819
email: gleason@mark-ed.org
service@mark-ed.org (general
address)